How Moonshine Mama’s Scaled Efficiently From Local Markets to Big Retailers

“Caddy transformed the way we run our business — I can’t imagine going back!”
- Colleen Irwin, Production Manager at Moonshine Mama’s

Background:

Moonshine Mama’s is a thriving food and beverage manufacturer, based in Salt Spring Island, British Columbia, known for its hand-crafted, nutrient-rich tonics and elixirs, founded by Melinda Divers.

The company has grown under the leadership of Production Manager Colleen Irwin, who plays a crucial role in ensuring the smooth operation and quality of their products.

As a Venturepark Labs alum, Moonshine Mama’s is quickly growing and recently expanded into a larger facility, looking to Caddy to help scale operations efficiently.

The Challenge:

As Moonshine Mama’s expanded, Colleen and her team faced significant challenges managing the increasing complexity of food production, inventory management, and maintaining compliance with strict retail requirements.

The lack of real-time visibility into these operations led to delays, miscommunication, and a growing workload that threatened to overwhelm their small team. They were juggling not just spreadsheets but also paperwork, making it difficult to keep accurate records and traceability.

The limitations of their previous system were clear: it couldn’t keep up with their growth or the brand’s commitment to quality and customer service.

“We were constantly juggling spreadsheets, paperwork, emails, and phone calls, which made it hard to focus on what really matters.”
- Colleen Irwin

The Results:

Everything changed when Moonshine Mama’s adopted Caddy—an intuitive platform designed to manage food production and operations with precision and ease.

The implementation brought immediate relief. Real-time visibility into production and inventory streamlined their processes, while automated record-keeping simplified compliance and traceability.

The platform’s user-friendly dashboard provided real-time insights into inventory, production, and traceability, enhancing decision-making and ensuring retail compliance.

Receiving shipments now takes only seconds, drastically reducing manual effort. The ease of ingredient tracking has been a standout feature, exciting Colleen and empowering her team to maintain high standards effortlessly.

Key improvements included:

  • 80% reduction in order processing time

  • Improved traceability and compliance with accurate, automated record-keeping

  • Increased customer satisfaction due to faster response times

  • Streamlined team communication, allowing the team to work more cohesively

  • Simplified receiving processes, saving valuable time

Colleen emphasized the exceptional customer support: “I love being able to talk to someone whenever needed and even having access to Caddy’s CEO.”

“We got 100% on traceability for our audit.”
- Sheila Profitt, CFO at Moonshine Mama’s

Conclusion:

Caddy has not just been a tool but a partner in Moonshine Mama’s continued success. The platform’s adaptability and user-friendly nature has allowed the team to maintain their signature personal touch while scaling up.

“I recommend Caddy to any business ready to grow without sacrificing what makes them special. It’s been a game-changer.”
- Colleen Irwin

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Case Studies | Efficiency Wins with Digital Checklists & Traceability Reporting